Matt Machine is part of a cluster of custom motorcycle builders that have a cult-like following across the world. People who know customs, know Matt. But it was time to have the light shone on him and his work, in an honest, understated way.
We created a piece of branded content that captured the craft, culture, and character of Matt's workshop in the Southern Highlands of NSW, as well as showcase his workmanship.
The moody style and restrained, visual storytelling helped the video find its way across social feeds, editorial platforms, and blogs, proving that when you tap into what people care about, they’ll do the sharing for you.
"Machine". Directed by - Mat Harrington | Cinematography - David Rusanow, Paul Mason | Edited by - Ceinwen Berry
